Role: Branding, UX, UI
Greenback is a discount program that charities and non profit groups can sell as a fundraiser. The program consists of a mobile app and web app that allow a user to search for and discover discounts and coupons in their area.
As the product designer, I was tasked with branding the program, finishing the iOS app, creating the entire web app experience and registration process as well as the main marketing website and associated micro sites that the charities could use to promote their fundraising efforts.
For the brand, it was important to make sure that the color palette was accessible to both genders. Shopping and discount apps tend to market more toward a female demographic, but the goal of greenback was to make sure anyone could feel comfortable picking it up and using it without hesitation. The teal color is a nod to the “green” part of the name without being too literal. I aimed for a modern, sleek, but friendly approach to the tone of the brand.