Role: Concept, Brand + Identity, Vehicle Wrap, UI
This project was an exercise in a complete company rebrand.
I was inspired by their motto “Beyond Oceans” for the new look and feel of a more modern brand. I kept their original blue color, but added a few complements. I chose to make a new mark for the brand out of an abstract cube. I felt that this represented the cargo shipping aspect of their work, and throughout the brand, the cube becomes a stackable, versatile shape which represents their logistics.