Role: Concept, UX, UI
Royall Advertising needed an updated website. The phrase "the cobbler's children have no shoes" rang especially true as the agency never had time to work on their own internal marketing until recently. Historically they had been focused on advertising, but in recent years, the focus was narrowed and the types of projects the agency took on allowed them to evolve more into the digital creative space. A new website with a younger, lighter, warmer feel was going to help reflect this. The old site was cold and tried to appeal to too many industries, which resulted in appealing to no one.
There was no focus on the human aspect of the agency and that was something I wanted to bring forward with the redesign. The Royall team is a small, tight team and potential clients want to know that they're working with humans who care. With better case studies, more strategically used inbound marketing techniques, and an overhauled interface, the new site is going to help guide the team into a new chapter.
The company was sold and renamed, but they kept my design! See it here: liquidreach